For Firm Owners

How we value firms.

Most buyers keep their numbers to themselves until you're months into a process. We'd rather you knew where you stand before the first call. Here is how we value professional services firms — openly.

1.31.6x
Typical GRF Multiple
£500k£5m
Target Firm Recurring Fees
46mo
First Call to Completion
13yr
Typical Earn-Out Window
The Basis

A multiple of your recurring fees.

We value firms as a multiple of gross recurring fees (GRF) — the income that repeats each year: accounts, tax, payroll, ongoing retainers. For firms that fit our platform, that multiple is typically 1.3–1.6x, which sits in the upper part of the UK market range.

Why publish it? Because we're building a long-term platform, not hunting bargains — and because the founders we want to work with value straight talk over negotiation theatre.

Read the full guide to GRF multiples

Practice valuation — the basis
The Drivers

What moves the multiple.

The range is real, and firms land within it for reasons. These are the five that matter most:

01

Client quality and spread

Diversified fees hold their value. If one client is more than about 10% of income, buyers price the concentration risk — reducing it before a sale pays for itself several times over.

Strengthens
  • No client >10% of fees
  • Long client tenure
  • Low historic attrition
02

Fee levels

Under-priced legacy clients drag the multiple down, because the buyer inherits the repricing. Firms charging market rates — and demonstrating clients accept them — support the top of the range.

Strengthens
  • Market-rate pricing
  • Recent successful repricing
  • Fees billed and collected promptly
03

Technology

Cloud-native firms transfer in weeks; server-and-paper firms take quarters and real money. This is the single most controllable driver — moving to a modern stack before sale is usually worth more than it costs.

Strengthens
  • Cloud accounting stack
  • Digital workflows
  • Clean, current data
04

Team beneath the founder

A capable manager tier that owns client relationships makes the firm transferable — and the price reflects it. A firm that is entirely the founder is a job, priced accordingly.

Strengthens
  • Second-tier client owners
  • Stable, contracted team
  • Founder can take holidays
05

Your exit timeline

A structured, unhurried handover protects the client relationships being bought. Founders who can stay through a sensible transition — even part-time — support both the price and the earn-out.

Strengthens
  • 12–36 month transition
  • Introductions plan
  • Flexible ongoing role
Deal structure
The Structure

Day-one payment, then a fair earn-out.

A typical Practice Group deal pairs a meaningful completion payment with deferred consideration over one to three years, measured on fee retention — the thing you can actually influence — with carve-outs for what you can't (clients who die, sell up, or are resigned by us).

Equity options are available for founders who want ongoing participation in the platform rather than a pure cash exit.

Every mechanic is explained in full before heads of terms. If any buyer — including us — can't explain a clause in plain English, don't sign it.

Read the plain-English earn-out guide

The Timeline

First call to completion, typically four to six months.

  1. Confidential conversation (week 1). A short call about your firm, your numbers in broad strokes, and what you want. No documents needed, no obligation created.
  2. Outline terms (weeks 2–6). If there's a fit, we'll set out valuation and structure in writing — the multiple, the day-one payment, the earn-out mechanics — before diligence starts.
  3. Diligence and legals (months 2–4). Client base, fees, WIP, team, compliance. Prepared firms move through this quickly; we'll tell you exactly what we need up front.
  4. Completion and handover (months 4–6). Funds flow, and the structured client handover begins — at the pace that protects the relationships you built.