We’re not here to impress everyone.

We’re here to deliver for the people who believe what we believe

We’re:

  • Operators who’ve built and exited real companies

  • Private equity professionals with sector depth

  • Compliance leaders who know the rules and how to work within them

  • Builders, coaches, parents, and partners who care

We show up. We do the work. And we don’t need to be the loudest—we need to be the most trusted.

Four people having a discussion in a modern conference room with glass walls and black tables. One man is explaining, while the others listen.

Who we’re here for

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Investors

AD Group Fund (Private Equity)

  • Access to a buy-and-build strategy across professional services

  • Steady, yield-focused returns through operational improvement and market consolidation

  • Low-volatility exposure, backed by recurring revenue businesses

  • Open to external LPs

Found Credit (Private Credit)

Found Credit offers fixed-income opportunities through direct, secured SME lending, available exclusively to qualified investors under private arrangements (8–12% annual yield)

  • 1–4 year terms

  • Security backed by borrower assets, guarantees, and AD Group oversight

  • Direct lending model with no pooled funds

  • Ideal for income-focused investors seeking downside protection and capital stability

*Available exclusively to high-net-worth and professional investors. Capital at risk.

Found Fund (Venture Capital)

  • Early-stage access to some of the UK’s most promising founders

  • A focus on overlooked talent and underfunded markets

  • Target IRR of 20–25% with equity upside

  • Preferred return structure and transparent governance

What You Get:

  • Minimum investment: £100,000

  • Quarterly reporting across all fund vehicles

  • Option for co-investment in selected deals

  • Aligned carry and fee structures (2/20 with hurdle for equity funds)

  • A partner-first mindset—we communicate, report, and act with integrity

Founders

AD Group Fund:
We partner with founders of established accountancy, legal, IFA, or compliance firms who want to scale, modernise, or step back. Whether you're succession planning, burnt out, or ready for growth but need infrastructure—we’re your partner.

Found Credit:
We provide secured, deal-by-deal lending to founders of UK-based SMEs—typically in services, tech, finance, or professional sectors—who need fast, flexible capital to grow without giving up equity.

Found Fund:
We invest in early-stage UK founders who’ve been ignored by traditional VC.
This includes:

    • Founders outside London

    • Founders from diverse or underrepresented backgrounds

    • Bootstrapped teams with real traction

    • Builders solving big, often boring, problems

A man and a woman sitting across from each other at a wooden conference table, smiling and talking. The man is wearing a suit with a red tie, and the woman has long black hair and is dressed in black. There are two coffee cups, a laptop, and notebooks on the table, with a brick wall and a window in the background.
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